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Product

Commerce core

The whole commerce core, out of the box

Everything on this page ships in the main repo and works on day one. You only reach for a plugin when you want something that's yours alone.

Catalog

Seven kinds of product

Every kind of product, in every shop

One catalog serves every channel. A product is listed per channel, with its own URL there, so a range can be live in one shop and hidden in another.

  • Simple, configurable, bundle, kit, grouped, gift card and subscription products
  • Configurable variants driven by attributes or by a list
  • Bundles priced as a bundle, per channel
  • Attributes with groups, and filter order per category and collection
  • Collections, categories, and per-channel URLs with redirects that follow renames
  • Base, compare-at and scheduled special prices
KindAdmin · New product
SimpleA standalone product with its own SKU, price, and inventory.
ConfigurableA wrapper that groups simple-product variants by option attributes (size, color, …).
BundleA pick-your-mix product: the customer chooses components from option menus.
GroupedSimple products shown side-by-side, each added to cart on its own.
KitA fixed assembly sold as one SKU; fulfilment draws down each component.
Gift cardSells stored value at its face price, and carries no inventory.
SubscriptionA recurring plan, billed per cycle.

Any kind can carry downloads - token-gated links, granted when it's bought.

Cost & sale pricingAdmin · Linen Overshirt
Default price$89.00Compare-at price$109.00Special price$79.00
Sale startsNov 20, 2026Sale endsNov 27, 2026

Configurator

Made to order

Products people put together

What the customer picks or fills in before adding to cart, laid out a step at a time, with the price following along.

  • Options of every kind: text, choices, dates and files
  • Conditions that show an option only for certain answers
  • Rules that make an option required or optional, set the quantity or adjust the price
  • Templates kept once and shared across products, or handed to a whole product type
  • Pictures on options and choices
  • A step-by-step layout on the product page, with progress and earlier picks
Product optionsAdmin · Linen Overshirt
MonogramUp to 3 lettersText · fieldOptional+$12.00
PackOne · Three, locks ×3RadioRequired−10% on Three
Gift wrapWrap itCheckboxOptional+$4.00
Gift messagePrinted on the cardText · areaRequiredConditional
VisibilityAdmin · Gift message
Show whenGift wraphas any ofWrap itMatch all

Hidden options are never required and never priced in.

Checkout

Carts, checkout and offers

A checkout that fits how you sell

Delivery, pickup and PO boxes, each limited to what can go that way, tax the way each channel shows it, and quotes your team builds and sends.

  • Guest and customer carts, merged at sign-in
  • Delivery to an address, store pickup and PO boxes, limited and priced per product type
  • Tax by channel, prices shown with or without it
  • Offers an admin builds and sends as a link, with locked prices and an expiry
Delivery or pickupStorefront · Checkout

These items need different delivery options, so choose how each group reaches you.

Delivery 1 of 2Weekend Duffel
Courier · Home deliveryFastestArrives Thu, Oct 29$5.90
Collect in store · Södermalm, StockholmArrives Fri, Oct 30Free
Delivery 2 of 2Linen Overshirt × 2
PO box · PostNordArrives Mon, Nov 2$3.90
Your offerStorefront · Offer link
Open until Nov 7, 2026Contract prices as agreed for the spring refit.$1,924.00
Set by the store: the items, billing address and discounts and gift cards.Continue to checkout →

Orders and payments

A payment ledger

Money kept like a ledger

Payments are authorized at checkout and captured as you ship, every step written down, so partial shipments and refunds always add up.

  • A payment ledger: authorize at checkout, capture at fulfilment
  • Partial fulfilment, and refunds with numbered credit memos
  • Draft and manual orders, and a cart console for admins
  • Cash on delivery, bank transfer, pickup and purchase order out of the box
  • Card gateways install as plugins
  • Invoices, packing slips and credit memos as PDFs
PaymentsAdmin · Order #1046
Authorizesucceeded$378.00Oct 23, 2:02 PM
Capturesucceeded$250.00Oct 24, 9:15 AM
Capturesucceeded$128.00Oct 26, 11:40 AM
Refundsucceededdamaged in transit$40.00Oct 30, 4:05 PM
Invoice.pdfPacking slip.pdfCM-1007.pdf

Total $378.00 · collected $378.00 · refunded $40.00

Payment methodsAdmin · Nordic Store
Cash on DeliveryBank Transfer / InvoicePay on PickupPurchase OrderCredit/debit card · gateway plugin

Customers

B2B and B2C

Every customer, trade ones too

Accounts and groups for everyone, contract prices for the businesses you supply, and consent kept the way the law asks.

  • Accounts, groups, and B2B contract prices and quantity tiers
  • Consent with double opt-in, and a history of every change
  • Data export and erasure on request
  • Wishlists that follow a shopper from guest to signed in
Tier pricingAdmin · Linen napkins, 6
Customer groupMin qtyPrice
Hospitality1$39.001+ → 39.00 each
Hospitality50$35.0050+ → 35.00 each
All groups100$44.00100+ → 44.00 each

The lowest tier that applies beats the regular $48.00 in the cart.

Communication preferencesAdmin · Emma Larsson
Marketing emailsemail · marketingSource: signup_form · Oct 2
Marketing SMSsms · marketingSource: profile · Sep 14
Transactional emailsemail · requiredRegistry default
Consent history: 4 changesExport dataAnonymize

Promotions and loyalty

Built, not coded

Promotions you build, not code

A rule engine of conditions and actions in the admin, with coupons, gift cards, loyalty points and referrals all in the same place.

  • A promotion engine of conditions and actions, nested as deep as you need
  • Priorities, stacking, validity windows and usage limits
  • Coupon batches, with overrides per code
  • Gift cards that pay like a tender, not a discount
  • Loyalty points and referrals, paid out as store credit
Autumn members offerAdmin · Priority 10
WhenCart subtotal ≥ $100.00 · Cart subtotal rangeAny of (OR)Customer in: membersorSegment: vip
Then15% off matching items · in OuterwearFree shipping
StackingHalt lower prioritiesExclusivity group: autumn
Codes500 generated from AUTUMN-[N][A][A][N]Per-customer limit 1
ValidOct 1 – Nov 30312 of 1,000 uses
RewardsAdmin · Customers and gift cards
Gift cardGC-A7K2-9MTX-PQ4Rspent like a payment at checkout$32.00 / $50.00
LoyaltyEmma Larsson · 2,450 pointsconverts to store credit$24.50
Store creditNoah Garcia · Referral rewardspendable at checkout+$10.00

Subscriptions

Recurring products

Subscriptions with their own ledger

Sell anything on repeat. Each subscription keeps the terms it was bought on and an invoice for every period it runs.

  • Billed every so many days, weeks, months or years
  • Terms fixed at purchase, so later edits to the product leave them be
  • One invoice per billing period, never rewritten
  • Pause and resume, and time paused is never billed
  • Failed renewal charges retried on a schedule
SubscriptionsStorefront · Account

Recurring deliveries bill automatically. Cancel any time - it stops the next charge.

Coffee beans, 1 kg$24.00 every 2 weeks · next billing 11/12/2026Active
Billing cardVisa •••• 4242Cancel subscription
Paper filters, 100$6.00 every month · next billing 11/3/2026Active
Coffee beans, 250 g$8.50 every weekPaused

Inventory

Many locations

Stock you can account for

Stock per location and per store, held for orders from checkout until they ship, and a ledger line for every change.

  • Multiple locations, stock per store, and reservations held through checkout
  • A stock ledger that explains every change
  • Back-in-stock alerts for shoppers
InventoryAdmin · Weekend Duffel
Track inventoryOnAllow backorderOffLow-stock threshold10
Stockholm warehouse120 · 8 reserved · 112
Göteborg store14 · 2 reserved · 12
Malmö store0 · 0 reserved · 0

available reserved at order placement, released on cancel or fulfil

Low stockAdmin · Inventory
Ceramic Pour-OverStockholm warehouse0 / 5Out of stock
Weekend DuffelMalmö store0 / 10Out of stock
Wool Throw BlanketGöteborg store3 / 5Low

Content and SEO

Beside the commerce

Content next to the commerce

Pages built from blocks, a blog, menus and forms, edited in the same admin as the products they sell.

  • A block-based CMS with scheduled and audience-targeted blocks
  • A blog with authors, categories and tags
  • A media library on S3-compatible storage or the filesystem
  • Navigation menus, web forms and signup forms
  • A crawler that maps the links on your own site
Page layoutAdmin · Autumn edit
01HeroAutumn editNov 20 – 27
02Product gridOuterwear · collectionMembers
03Rich textCaring for linen
04Accordion / FAQSizing and returns · 6
05CTA bannerJoin the members list

/pages/autumn-edit · Published · a Prism A/B test can swap the whole layout.

Link mapAdmin · Crawled Oct 24
Pages214Links782Broken3Never linked to5
404/pages/summer-salelinks out / in: 0 / 9

The admin

Built for long days

An admin built for long days

One back office for every shop, shaped to how each person works - and it's on this page live, below.

  • A home page you arrange, saved views, split panes and workspaces
  • Theme presets, from the colours to the spacing
  • Roles scoped per channel, so a regional team sees only its own shops
  • Language packs, and bulk import and export from one page
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And the rest

Still in the box

And the rest of it

Smaller, but no less built in - each its own part of the core, none of them a plugin.

  • Catalog

    Reviews

    Questions per product type, answers with photos, and a moderation queue.

  • Catalog

    Questions and answers

    Shoppers ask on the product page, and you answer from the admin.

  • Catalog

    Recommendations

    Related, upsell and cross-sell links, and what customers also bought.

  • Catalog

    Digital downloads

    A link per buyer, with limits on uses and time.

  • Checkout

    Shipping rates

    Zones of countries per channel, with flat, free and free-above methods.

  • Checkout

    Tax rules

    Conditions and effects, on the same kind of engine as promotions.

  • Checkout

    Store credit

    A credit ledger per customer, spent at checkout like a tender.

  • Checkout

    Currencies and languages

    Currencies set per channel, and content in every locale.

  • Shoppers

    Back in stock

    Shoppers ask to hear when it’s back, and they do.

  • Shoppers

    Wishlists

    Saved products, kept from guest to signed in.

  • Shoppers

    Signup forms

    Popups, inline and flyouts that grow the list for Pulse.

  • Shoppers

    Data requests

    A customer’s data bundled up, by them or by an admin.

  • Content

    Navigation menus

    Trees of links to products, posts and pages that follow renames.

  • Content

    Web forms

    Built in the admin, placed on any page, with fields that show on conditions.

  • Search

    Merchandising

    Synonyms, pins, boosts and query redirects, with no reindex.

  • Orders

    Order documents

    Invoices, packing slips and credit memos, printable on any printer.

  • Operations

    Audit log

    Every change and action in the admin, kept.

  • Operations

    Scheduler

    Recurring jobs on a cron, including webhook calls you define.

  • Operations

    Import and export

    Bulk, with dry runs, errors row by row, and progress.

  • Operations

    Roles per channel

    A regional team sees only its own shops.

Plugins

When you want more

Missing something? Add a whole domain.

A plugin can bring its own tables, admin screens and GraphQL, and it stays yours under any licence you like.

How plugins work

Analytics, email and experiments

They live in Signals, the optional suite beside the core: web analytics, customer profiles, email and A/B tests, on databases of their own.

Explore Signals